Privacy Policy
Effective Date: September 1, 2026
Shield Roofing, a division of Rodas Home Improvements (“Shield Roofing,” “we,” “us,” or “our”), respects your privacy and is committed to protecting the personal information you provide to us through our website, phone calls, text messages, forms, and other communications.
This Privacy Policy explains how we collect, use, disclose, and protect personal information when you interact with Shield Roofing.
1. Information We Collect
Depending on how you interact with us, we may collect the following information:
– Name
– Mailing or property address
– Email address
– Telephone and mobile phone number
– Information about your roofing or construction project
– Property information
– Insurance-related information that you voluntarily provide for purposes of discussing a roofing claim
– Information submitted through website forms
– Communications and correspondence between you and Shield Roofing
– Website usage information, including IP address, browser type, device information, and pages visited
– Information voluntarily provided when requesting an inspection, estimate, consultation, or other service
We only request information that is reasonably necessary for legitimate business purposes.
2. How We Use Your Information
Shield Roofing may use the information we collect to:
– Respond to inquiries and requests for information
– Schedule and confirm roof inspections and appointments
– Provide estimates, proposals, and roofing services
– Communicate with customers regarding projects
– Provide customer service
– Communicate regarding insurance claims when requested or authorized by the customer
– Send appointment reminders and service-related communications
– Send marketing communications when permitted by applicable law and when you have provided the appropriate consent
– Improve our website, services, customer experience, and business operations
– Prevent fraud, misuse, or unauthorized activity
– Comply with applicable laws and legal obligations
3. Mobile Information and SMS/Text Messaging Privacy
IMPORTANT: Shield Roofing does not sell, rent, or share mobile opt-in data or mobile phone numbers with third parties or affiliates for their own marketing or promotional purposes.
Any consent you provide to receive SMS/text messages from Shield Roofing is used solely for communications from Shield Roofing related to the purposes described at the time of collection, such as appointment confirmations, scheduling, service communications, customer support, estimates, project updates, or other communications for which you have provided consent.
Mobile opt-in data and phone numbers will not be shared with third parties or affiliates for marketing purposes.
This restriction includes sharing mobile opt-in information with third-party marketers, advertising networks, lead-generation companies, data brokers, or affiliates for their own promotional campaigns.
We may use service providers that assist us with telecommunications, customer relationship management, appointment scheduling, or other business operations. Such providers may process information on our behalf as necessary to provide those services and are not authorized to use your mobile opt-in information for their own independent marketing purposes.
Your consent to receive text messages is not a condition of purchasing goods or services from Shield Roofing.
Message and data rates may apply depending on your mobile carrier. Message frequency may vary.
You may opt out of SMS/text messages at any time by replying STOP to a message from Shield Roofing. You may also contact us directly to request removal from text messaging communications.
4. Phone Numbers
We may collect telephone and mobile phone numbers when you submit a form, request an estimate, schedule an inspection, contact our office, or otherwise communicate with Shield Roofing.
We may use your phone number to:
– Return your call
– Respond to your inquiry
– Schedule or confirm appointments
– Provide project-related communications
– Provide customer support
– Send SMS/text messages when you have provided the required consent
– Communicate about services you have requested
Shield Roofing does not sell, rent, or share telephone or mobile phone numbers with third parties or affiliates for their own marketing purposes.
5. Information Sharing
Shield Roofing does not sell your personal information.
We may disclose personal information when reasonably necessary to operate our business or provide requested services, including to:
– Contractors, subcontractors, suppliers, and other parties involved in completing your requested project
– Technology and software service providers
– Customer relationship management and communication providers
– Scheduling and appointment-management providers
– Payment processors
– Professional advisors, such as attorneys, accountants, or insurance-related professionals, when appropriate
– Government authorities or law enforcement when legally required
– A successor entity in connection with a merger, acquisition, sale, restructuring, or similar business transaction
Third-party service providers receiving information for legitimate business purposes are expected to use that information only as necessary to perform services for Shield Roofing or as otherwise permitted by law.
Mobile opt-in data and mobile phone numbers are not shared with third parties or affiliates for their own marketing or promotional purposes.
6. Cookies and Website Technologies
Our website may use cookies, pixels, analytics tools, or similar technologies to:
– Operate and maintain the website
– Understand how visitors use our website
– Improve website performance
– Measure advertising and marketing effectiveness
– Remember certain preferences
– Detect fraudulent or unauthorized activity
Third-party analytics or advertising providers may collect information about website activity in accordance with their own privacy policies.
Where required by applicable law, we will obtain appropriate consent before using certain cookies or similar technologies.
7. Third-Party Websites
Our website may contain links to websites operated by third parties, including social media platforms, insurance-related resources, financing providers, or other websites.
Shield Roofing is not responsible for the privacy practices, content, or security of third-party websites. We encourage you to review the privacy policies of those websites before providing personal information.
8. Data Security
Shield Roofing takes reasonable administrative, technical, and organizational measures to protect personal information from unauthorized access, disclosure, alteration, or destruction.
However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.
9. Your Choices
You may contact Shield Roofing to:
– Request information about the personal information we maintain about you
– Request correction of inaccurate information
– Request deletion of information where applicable
– Opt out of marketing communications
– Opt out of SMS/text communications
– Ask questions about how your information is used
You may unsubscribe from marketing emails by following the unsubscribe instructions included in the applicable email.
For SMS/text messages, reply STOP to the applicable message or contact Shield Roofing directly.
10. Children’s Privacy
Our website and services are not directed toward children under the age of 13. Shield Roofing does not knowingly collect personal information from children under 13.
If you believe that a child has provided personal information to us, please contact us so that we can take appropriate steps to address the situation.
11. Virginia Privacy Rights
Shield Roofing operates in Virginia and may be subject to applicable Virginia privacy laws.
Depending on your circumstances and applicable law, Virginia residents may have certain rights regarding their personal information, including rights to access, correct, delete, obtain a copy of, or otherwise control certain personal information.
Requests may be subject to applicable legal exceptions and verification requirements.
12. Changes to This Privacy Policy
Shield Roofing may update this Privacy Policy periodically to reflect changes in our business practices, technology, legal requirements, or services.
When we make changes, we will update the “Effective Date” at the top of this Privacy Policy.
Your continued use of our website after an updated Privacy Policy is posted constitutes your acknowledgment of the updated policy to the extent permitted by applicable law.
13. Contact Us
If you have questions about this Privacy Policy, our privacy practices, or your personal information, please contact:
Shield Roofing
Rodas Home Improvements dba Shield Roofing
Virginia, USA
Phone: 571-551-ROOF (7663)
Website: www.ShieldRoofing.us
Privacy and SMS/Text Messaging Inquiries:
Please contact Shield Roofing using the telephone number or contact form provided on our website.
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SMS/Mobile Privacy Statement
Shield Roofing does not sell, rent, or share mobile opt-in data or mobile phone numbers with third parties or affiliates for marketing or promotional purposes. Your SMS consent and mobile information will be used only for communications from Shield Roofing and for legitimate business purposes associated with the services or communications you have requested.